Users will soon have a new feature that enables them to cut down on the quantity of artificial intelligence-produced content appearing in their feeds. This initiative comes as the platform disclosed that it now features in excess of 1 billion AI-generated clips.
Testing and Rollout
The update is being tested over the following weeks before a full-scale release. This shift coincides with a rise in AI-generated material, driven by recent AI video creators.
AI Proliferation Online
Recent reports that almost one in 10 of the quickest rising video streams on a popular video site only show content made by AI. A significant portion of this output is deemed mass-produced AI material, a term for substandard, factory-style content that is frequently nonsensical or dreamlike.
Our research shows that numerous viewers enjoy content produced via AI tools, including AI artwork to informative clips, and we want to offer the community the option to see more or less of that, depending on their own preferences,” said a company executive.
AI on the Platform
The platform announced that there are now over a billion videos on its service identified as AI-generated. Overall, more than 100 million pieces of content are uploaded to the app each day, making AI content a relatively small percentage of its overall inventory.
User Control Features
Viewers will be in a position to limit or boost the volume of AI content they see by using the “manage topic” setting in the application and choosing AI-made media. Additional categories that are already be controlled under the tool cover current affairs, clothing, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s rules mandate users to label “realistic” artificially created content, and it bans dangerous AI impersonations of celebrities or crisis events. Any authentic-looking AI video that is not labeled can be removed under its community policies.
Furthermore, the service will henceforth add an AI-generated tag to content produced via its proprietary AI systems, or detected by an industry-wide initiative for identifying content made by AI. This measure is intended to deter users from attempting to evade the tagging system.
Responsible AI Funding
The company is additionally introducing a $2m educational fund for experts and institutions to produce educational content about responsible artificial intelligence. This project will assist educational bodies specializing in training computer science.
Content Safety Approach
The platform has justified its moderation strategy, following controversy over intentions to lay off a large number of review team members in Britain. The company is planning to eliminate hundreds of positions in its trust and safety team in the UK capital, with labor groups and online safety experts voicing alarm that people are being substituted by AI moderation.
A trust and safety lead stated that staff-based oversight would remain essential, but artificial intelligence can shield workers by removing the most harmful content prior to it has to be seen by humans. TikTok reported a 76% decrease in explicit and harmful content handled by human moderators over the last 12 months due to intervention by its automated systems.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s highly necessary to minimize viewing of harmful content as rapidly, which is why a extensive automated help is proving valuable work at speed.”
